The amount humans can achieve is directly proportional to the number of things we don't have to understand.William McKnight, 3M

It's a tall order, and making a 1.0 that's worth buying is just the beginning. There's generating buzz... designing a solid website... handling order fulfillment... and dealing one on one with the customer base.
We're not all Seth Godin's at heart, so find marketers, business development professionals, and SEO all-stars in Cambrian House.