Summary
Executive Summary
• A global mobile media company poised to become the largest broadcaster of mobile video on touch screen media phones.
• A platform which will incorporate the concept of targeting media and advertisement products to the needs and desires of a worldwide audience.
Originating from Los Angeles, a place for dreams, freedom, and opportunity, FreeWay stands to be the hottest, young media brand around the world. FreeWay will plan to entice millions of worldwide users, creating channels of all interests, even giving you the option to create your own unique channel.
Design of FreeWay:
• FreeWay programming will consist of an organized network of channels created by FreeWay and thematic programming channels created by the public.
• Brands will fight to get on to Freeway.
• FreeWay will utilize the media channels and mobile video distribution capabilities acquired through its privileged relationship with AngelMobile.
• Freeway stands for promoting its brands and programming among targeted audiences. While AnglelMobile centralizes the ability to attract brands and advertisers.
• We will be free to the consumer and derive revenues from video advertisements and channel acquisition. We will have our distinct user interface and brand placement capabilities which will build consumer loyalty.
• We have the capability to provide media channels to individuals to create next generation 'MY Space / YouTube experience) where people will be able to Pushcast their media channels to their targeted audience.
• We will present the most innovative choice of programming channels, which will consist of a combination of co-produced original programming as well as innovative choices of existing media companies like Hulu, Joost and others.
• Freeway has mastered the capabilities to broadcast globally which in turn leads to distinct revenue driven models.
What We Stand For:
Youth, Intelligence, insight and the future. We are a new media programming company that arranges access to a worldwide mobile distribution platform ' AngelMobile- it will co-create and distribute unique video and then transform them into specific programming channels aimed at specific targeted consumers. It secures regular Pushcasting of videos in coordination with AngelMobile and will generate revenue from advertising and sponsorship of its worldwide programming channels.
FreeWay will choose to produce, co-produce or secure access to specific video content provided by other media companies by acquiring the necessary application from Angel Mobile's systems, which will allow FreeWay to completely manage the organization and Pushcasting of its media channels.
To give the opportunity to YOU, to create your own message and present it to the world.
More about the Platform:
The proprietary Pushcasting global delivery system for video programming eliminates local mobile operator control and is vastly superior to "streaming" in video quality and bandwidth usage
FreeWay has the unique ability to incorporate interactive advertising through programming channels.
AngelMobile created a comprehensive consumer activity feedback system which allows advertisers and programming developers to optimize the effectiveness of their respective offerings; this is completely unavailable from local mobile operators.
There are no technical limits to number of potential programming channels
Built on a Network-Agnostic Medium (GSM, CDMA, etc.) operates on all mobile operators seamlessly.
Gives content providers the power to “Pushcast” their Mobile Media Channels directly to the screen of the handset, regardless of the end-user location. A comprehensive analysis of both the viewing and spending behaviors of each consumer is compiled into a consumer profile and made available to all advertisers.
With AngelMobile, there is no need to coordinate with mobile operators. AngelMobile allows content creators and advertisers to deliver their video directly to the screen of the consumer, empowering producers, advertisers, and consumers to exchange whatever they want. Without the suffocating interference of the mobile operators, content providers can deliver exactly what they need and know exactly who they’re delivering it to.
Uses a single platform with World-Wide reach.
Works on a touch screen-based handset device, creating an intuitive user interface.
Proprietary Handset Software is Installed Seamlessly over the Air and via a Viral Consumer Interaction.
Delivers Pre-Selected Channels to Specific Consumers - Based on Their Interest or Profile.
Freeway's Purpose and Activities:
FreeWay was formed to broadcast programming across the AngelMobile platform
Secure content for distribution.
FreeWay will be established to monetize the huge untapped potential of the international markets.
AngelMobile is not licensing its technology, or selling it. It is an autonomous media platform which will support Freeway's programming in addition to its own internally developed programming.
Market Opportunity
The media industry in the US generated TV advertising revenues of $60B in 2005. Management estimates that the advertising market for television-like media will generate more than $ 200B in U.S. sales over the next three years. About 10% of these sales ($20B) will relate to video-ads on cell phones. Most market researchers expect the share of mobile media to grow rapidly.
Currently, there are more than 200M+ cell phone users in the United States, several million of whom already possess advanced multimedia handsets capable of displaying video content. Within 6 months after launch, FreeWay will be capable of Pushcasting its programming to 80% of the handsets in the world. FreeWay’s target market consists of all of these data ready cell phone users. It will penetrate this market through an array of programming driven niche offerings or lifestyle channels. FreeWay is quite distinct from its would be competitors who are bound by their affiliations with local mobile operators and their reliance on warmed over TV broadcasts for programming. FreeWay’s two most important competitive advantages include (1) a corporate mission and composition that will allow it to develop/access programming totally unavailable in mainstream media today and (2) a unique ability to distribute its programming through a system that transcends the local mobile operators.
FreeWay Investment Highlights
• Hi growth, multi-billion dollar revenue opportunity in the mobile media space
• Mission-driven content strategy yields unique offering and competitive advantage
• Global distribution, leveraging mobile carriers throughout the world
Business Model and Financial Projections
FreeWay’s primary sources of revenue will be (1) advertising revenues from commercials integrated into its programming, (2) access fees paid by media partners for use of the AngelMobile platform. The following exhibit illustrates the company’s projected performance for its first 3 years:
Year 1 Year 2 Year 3
Revenue (mill) $161 $1,742 $2,690
Consumers (thousands) 979 8,031 17,215
Avg Rev/Consumer (Monthly) NM $28 $21
Channels 26 50 74
Avg. Revenues/Channel (mill) $11 $45 $43
CPM based Ad Fees NM $34 $30
Content Royalty Payouts 35% 30% 25%
OpEx/Consumer (monthly) $11 $7 $7
These projected results are predicated on the following assumptions
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Business Champion
- gblaze
- Location: Pacific Palisades, CA, US
- Last Login: 2 months ago
The Brains behind the Idea
- gblaze
- Location: Pacific Palisades, CA, US
- Last Login: 2 months ago
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